Demographics online dating services

16-Oct-2015 08:37

This model encourages people to use the app multiple times per day, since they just might have a serendipitous, romantic encounter.Our next chart shows each app’s Engagement Ratio: the percentage of an app’s weekly audience that uses the app on a given day.So while Tinder may not dominate the market outright, its holding company definitely does.Tinder ranks 2nd in the 18-29 demographic behind Bumble, a service that permits only women to initiate conversations.Tinder’s user distribution looks most like the geography of the U. population, which speaks to the ubiquity of the service.Black People Meet is the most regional app due to its overwhelming presence in the South.

Grindr users return week over week more consistently than any other dating app users.

So we next ranked dating apps by engagement metrics.

The following chart shows the average sessions per day for users of each service.

It is possible that women view these services as more reputable because they are not perceived as “hook up” apps.

These are the best dating apps for men (specifically, straight men) in terms of the men-to-women ratio.

Grindr users return week over week more consistently than any other dating app users.

So we next ranked dating apps by engagement metrics.

The following chart shows the average sessions per day for users of each service.

It is possible that women view these services as more reputable because they are not perceived as “hook up” apps.

These are the best dating apps for men (specifically, straight men) in terms of the men-to-women ratio.

While Tinder, POF and OKCupid are the top competing brands, they are actually owned by the same company: The Match Group.